The idea of SEFOELI started in the beginning of 2020, when Antoine, the founder, was trying to get his flat bicycle tyre fixed. He was told that it would be less expensive to change the inner tube than to fix it. When asking a few bicycle stores about how many of these inner tubes they were changing on a weekly basis, the average answer was 10-20. Unfortunately, the majority of bicycle retailers in Denmark throw away all used inner tubes, leading these not to be recycled!
So why not collect them, and give them a new life? Here is the result! Are you ready to make a difference…in style? SEFOELI
The name SEFOELI is Antoines international way of writing the word “selvfølgelig” in Danish, which means: of course, naturally, certainly, surely