Our OCN WEED® Unisex Hoodie is not just any kind of hoodie. This hoodie challenges the norm, breaks tradition and paves the way for climate-friendly alternatives.
Our material, OCN WEED®, is made from an innovative seaweed fibre that safeguards the future by saving water, unlike conventional cotton, which demands extreme amounts of water when produced.
We have created a strict code of conduct to protect our precious nature. We harvest our seaweed off the coast of Iceland. We only harvest from the same area once every four years to ensure complete regrowth between harvests and to preserve ecological value.
Why seaweed? We’re glad you asked! Seaweed is a naturally regenerative resource that grows abundantly in our oceans, meaning no fresh water is needed during the growth stage.
All this makes seaweed the optimal replacement for conventional cotton fibres, and it helps us save the planet's precious resource - freshwater - that the cotton industry uses in vast amounts.
Our OCN WEED® Unisex Hoodie comes in a regular with inside-pockets for you to keep your keys, snacks, and love letters close at hand.