According to WWF, the production of an average conventional cotton t-shirt requires up to 2700 litres of freshwater. But as we speak, water shortage already affects more than 40 percent of the world's population, and the problem is only expected to grow in the future.
Unlike conventional cotton, seaweed is a natural and regenerative resource that already exists in abundance under the sea and needs nothing more than the water it already sits in.
That's why we have developed a new material called OCN WEED®. The material contains innovative seaweed fibres that safeguard the future bt saving water - unlike conventional cotton, which requires extreme amounts of water when produced.
All this ensures that our OCN WEED® Unisex T-shirt isn't just any kind of t-shirt. It's a t-shirt that challenges the norm, breaks tradition, and leads to climate-friendly alternatives.
Our OCN WEED® Unisex T-shirt comes in a slightly oversized fit, and we recommend women to size down to get a regular fit.