Water is our source of life, but as we speak, water shortage affects more than 40 percent of the world's population, and the problem is only expected to grow in the future.
That's why we have developed a new material called OCN WEED®. The material contains innovative seaweed fibres that safeguard the future by saving water - unlike conventional cotton, which requires extreme amounts of water when produced.
This ensures that our OCN WEED® Unisex Sweatshirt, not just any kind of sweatshirt. It's a sweatshirt that challenges the norm, breaks tradition, and paves the way for climate-friendly alternatives.
Why seaweed? We’re glad you asked! Seaweed is a naturally regenerative resource that grows abundantly in our oceans, meaning no fresh water is needed during the growth stage.
All this makes seaweed the optimal replacement for conventional cotton fibres, and it helps us save the planet's precious resource - freshwater - that the cotton industry uses in vast amounts.
Our OCN WEED® Unisex Sweatshirt comes in a regular fit, but we recommend women to order one size smaller.